Association

Association. Exophoric meaning connections, meanings within frames that point out to context, and contexts pointing in, filling gaps of ellipsis. Functions of contextual association include seriality, scaling, and expressive causality.

Reference: Kalantzis, Mary and Bill Cope, 2020, Adding Sense: Context and Interest in a Grammar of Multimodal Meaning, Cambridge UK: Cambridge University Press, pp. 177-81.