To Change

To Change. To transform not only by recognition of meanings (to parse) but in material media and tangible experience. Change comes in several intensities: replication, where conventions are repeated nothwithstanding the inevitably unique reconfigurations of (re)design; the “hack” or incremental change; and paradigmatic or revolutionary change.

Reference: Kalantzis, Mary and Bill Cope, 2020, Adding Sense: Context and Interest in a Grammar of Multimodal Meaning, Cambridge UK: Cambridge University Press, pp. 324-25.