Medium
Medium. The sensuous materials and practices brought to forms of meaning – text, image, space, object, body, sound, and speech – the potential meaning functions that each offers, and our consequent need for multimodality.
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Reference: Kalantzis, Mary and Bill Cope, 2020, Adding Sense: Context and Interest in a Grammar of Multimodal Meaning, Cambridge UK: Cambridge University Press, pp. 91-94.