Design

Design. An account of patterns in meaning: the patterns of conventional meaning that are our design resources; the transformation of meaning through designing action that brings into play patterns of differing, where the new meaning draws from available resources for meaning, nevertheless transforming these; and the traces of meaning left in the world that are the residues of design.

Reference: Cope, Bill and Mary Kalantzis, 2020, Making Sense: Reference, Agency and Structure in a Grammar of Multimodal Meaning, Cambridge UK: Cambridge University Press, p. 302.