Chapter 8: Literacies as Multimodal Designs for Meaning


8.1 Representation, Communication and Design

8.2 Design and Multimodality

8.3 A Grammar of Multimodal Meaning

8.4 Synesthesia or Mode Switching

Supporting Material

Meaning-Making in Representation and Communication

Saussure on Signs

Kress on Representation and Communication

Roland Barthes on the Death of the Author

Meaning Making as a Design Process

Fairclough on Discourse

Kress on Design

Bakhtin on Genre


Randy Young, Lyfe-N-Rhyme

Kress and van Leeuwen on Multimodality

Analysing Electricity

Froebel’s Kindergarten

van Haren and Cloonan, Rosie’s Walk

Multimodal Web Writing

Ordinary People, Extraordinary Lives

From Theory to Practice

Learning Modules

#edtech Literacies Applications

Further Reading

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